E-Commerce / Fashion
JDS Closet Luxury Fashion E-Commerce
I designed and built an editorial fashion brand experience from the ground up.
15+ brand and commerce pages
pages
Prisma + MySQL with product, order, and event models
database
Next.js App Router with SSR
deployment
Overview
I didn't want JDS Closet to feel like a template. From the start, I treated it as a brand-first engineering project one where the technology serves a story, not just a storefront. I built a cinematic hero section with animated fabric texture, a curated product grid, a lookbook, a journal, and a complete checkout flow. Behind the scenes, I wired up a Prisma-backed admin CMS and an analytics event model so the brand team could understand how customers engage with every page.
The Process
Challenge
Most fashion e-commerce solutions sacrifice brand identity for convenience. The client needed a platform that felt editorial and intentional not generic while still supporting real commerce operations like inventory, cart, checkout, and order management.
Approach
I built the entire platform custom using Next.js App Router. I designed the visual language around earthy tones and serif typography, created reusable product and editorial components, and structured the backend with Prisma models for products, categories, admin users, and analytics events. Every page from the lookbook to the shipping policy was crafted to feel like part of a coherent brand world.
Outcome
The result is a production-ready fashion platform with a distinctive voice, a complete shopping experience, and a foundation built to grow. The brand launched its Fall/Winter 2026 campaign directly on this codebase.
Key Highlights
- 01Cinematic hero with animated fabric texture and earthy brand language
- 02Full shopping flow: product catalog, cart, checkout, and order confirmation
- 03Admin CMS with analytics event tracking per product interaction
Capabilities